The Top COVID-19 Lockdown Marketing Campaigns of 2020

The Top COVID-19 Lockdown Marketing Campaigns of 2020 762 377 Astley Media
"Remember these?" Innocent Smoothie poster campaign

Since the start of the COVID-19 pandemic, many brands have taken the opportunity to revise their marketing strategies to show their support for communities, shine a light on brilliant individuals or demonstrate how their business can help people through the difficult times. Astley Media intern, Yasmin Mattocks, recounts some of the most innovative, inspiring and even controversial marketing campaigns during the COVID-19 lockdown…

1. Innocent’s ‘Remember This’ billboard series

Instead of continuing to advertise their brand, Innocent added an element of fun and humour to lockdown by reminding us of the everyday objects and interactions we were missing. Their ‘Remember This’ billboard series pointed out the small things in life that we took for granted until we were alienated from them in lockdown. Whilst a notably more light-hearted approach than most, this campaign was undoubtedly a success, urging us to take joy in the simpler things in life.

About the author

Astley Media

Astley Media is a multi award-winning South West PR and Marketing Agency passionate about helping brands grow and prosper, by creating engaging campaigns and content.

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