Linkedin pages vs personal profiles: what is the difference and how to use them

Linkedin pages vs personal profiles: what is the difference and how to use them 1520 1120 Astley Media

We all use it but how many of us get the best use from it? 

In this blog, Dan Pritchard, Managing Director of Astley Media, explains the difference and benefits of Personal and Business Linkedin pages.

The difference between a Personal profile and a Company page

It’s obvious but worth stating, a personal profile represents you as an individual, and a Company page represents a business, company, charity or organisation. 

Personal profile benefits 

On your personal LinkedIn profile, you have the ability to ‘sell’ yourself by listing your previous employment history and professional skills.

On a personal profile you can establish connections and build your own network by connecting and communicating with other users via the messaging tool. 

Like other social media channels you can post your own original content to showcase your work and express your opinion on professional and business matters.

Company page benefits

Unlike a personal profile, a LinkedIn Company page has followers (rather than connections). 

A Company page is a place to share what your business is up to including business updates and vacancies. 

You can run ad campaigns including job ads on pages. And, when you post a status update you can change the settings to target a specific segment of your audience.

Regularly posting links, images and videos on a Company page helps build credibility and start to position you – if the content is good and relevant to your audience! – as a leader in your field. 

It’s important to encourage employees to connect their Personal profiles to a Company page. It  increases organic exposure and brand awareness for your page, and makes it clear – you are a joined up company.

Personal Profiles are effective, but you consider a Company page too

Human nature dictates that we are far more likely to connect with someone’s Personal profile compared to a Company page. Compare the number of followers and connections for Richard Branson compared with Virgin Airlines for example. We prefer to interact with humans, which is why personal brand is so important (another future blog topic!). 

Personal profiles are essentially more active. There are myriad opportunities to expand your network and connections if you put the time in. Company pages, however, are passive. You cannot increase engagement on your page if it is low, unless you pay for ads. 

But Company pages are still useful, and have a number of benefits, giving authenticity to your brand and giving you the ability to focus posts at a specific target audience. It is important to build brand awareness, and being able to link a page to both you and your employees will help achieve that. 

In summary

If your audience is on LinkedIn then building a platform to expose your brand has to be a key component of your marketing strategy.

A joined up approach should include a great Company page and Personal profile for you and your colleagues. There are lots of tools and opportunities within LinkedIn so do your research – investigate and give it a go. And most importantly, be genuine. No one likes a hard sell! I don’t like any type of ‘sell’ from someone I’ve just connected with. 

Remember, LinkedIn is a platform for connecting, providing useful content, supporting others and building relationships over time. And it only works if you’re prepared to put in the time. Focus on that and you will start to build true brand presence and engagement.

For more guidance on how to boost your business’s LinkedIn presence, set up ads, or build your brand exposure, contact Astley Media.

About the author

Astley Media

Astley Media is a multi award-winning South West PR and Marketing Agency passionate about helping brands grow and prosper, by creating engaging campaigns and content.

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